How to make everyone understand Brazilian summer? By inviting them to experience the best it has to offer.
Brazilian summer is more complex than you might think. As the brand that most perfectly embodies the spirits of Brazilian summer, Havaianas decided to invite everyone to experience it all. Because the only way to understand the whole shebang is to try a bunch of little pieces of it. That’s why we created a campaign inspired by classified ads, describing the different things people could do to feel Brazilian summer. The invitations ranged from traditional Brazilian events tied to dance, the beach, and nature, to sports and everyday activities. The campaign art was distributed across a variety of media, from points of sale to social media, inviting everyone to slip on a pair of Havaianas and experience the best that Brazilian summer has to offer.